Complete or supplementary food – which is best for my dog?   Complete food contains all of the ingredients, vitamins and minerals that your dog requires for a balanced nutrition. Supplementary foods are designed to complement or enhance your dog’s daily diet. What do the terms “crude ash”, “crude fat”, “raw fibre” and “crude protein” […]



Why is protein so important for cats? Cats are carnivores, designed to feed on small prey animals, and this has remained unchanged since before they were domesticated. It means that cats thrive on animal protein, and get little nutritional value from plant proteins such as soya. What makes a good quality cat food? Good quality […]